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SNOCHO was founded by two friends with a passion for fresh powder and short lift lines who were fed up with the high cost and poor performance of traditional snow apparel.
At SNOCHO, we strive to spread the joys of snow sports by challenging the status quo with high-quality products that maximize the riding experience without breaking the bank.
SNOCHO is the next generation in snow sports apparel. Our unique designs keep the elements out without sacrificing style or comfort to ensure riders look and feel good through the last run.
SNOCHO's co-founder and CEO, Austin, pictured on the left in the first SNOCHO ever created.
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